Try organizing a Twitter party. In this sort of online event, you specify a day and time when people will be on Twitter and ready to use hashtags to discuss a predetermined topic. Ask bloggers to join your party, so they can help answer customers’ questions. Make sure you pick out bloggers that are good at what they do, and then will blog about the party to get their own followers there. A good social media marketing technique is to conduct a video interview with an influential figure or an expert in your niche and upload the video to YouTube. Not only will this offer relevant and interesting ideas, but it will also allow your business to be viewed as an authority in the field. Through this recognition, your sales of products and services should increase dramatically. Use social media to host a question & answer session with your followers. This is a great way to educate potential customers about what you have to offer, and about your business. Since this whole environment is interactive, you can also include personal touches that help set you apart in your market.

Interaction with your customers should be one of your primary goals. If it’s appropriate, comment on their blogs or Facebook status. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.

Social media is a great way to enhance the user-friendliness of your storefront. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. People that use Facebook heavily, can browse the site and make purchases without ever logging off of Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.