Don’t just write fluff, make sure that your articles include quality, useful information. Use a variety of different sources to find ideas and information that will be useful to your readers. Take a trip to the library to find on-topic resources, and extract the information they contain. Write the ideas in your own words, and you’ll be providing your readers content which can’t be found on any other website, making you the number one resource for that topic. Promoting your articles can be accomplished through use of anchor text in hyper-linked phrases. Use your blog to link to several pages in your site. This will give you the backlinks you need, and some backup to what you are saying. A key component in article marketing is knowing how to select the best keywords. Avoid paying hundreds of dollars to find keywords, and use Google’s services to find keywords that will work for you. Increase your profits by continually updating your keywords.

Include numbers or bullets in your article. This will help readers make sense of content, and they will be more likely to recall it in the future. When readers see text emphasized with the use of bullets or numbering, they understand the writer’s intent to draw their focus to it, and they tend to react accordingly.

Your articles should have good content. Great sources for information include eZine Articles and Google. You should look into a good book, and get some suggestions to add to your own ideas.